Mens Fashion: hi-tech fabrics and vintage styles Spot lights are on Italian Mens Fashion, increasingly more technological thanks to the usage of advanced fabrics while maintaining a different antique flavour making it the talking point of the global press over the past couple of weeks. Actually the shirt Furthermore, Trussardi, the newest Pitti Uomo has chosen to begin the celebrations for its centenary was founded in Bergamo in 1911 and used to produce leather gloves for the British Royal Family.
Mens Fashion: hi-tech fabrics and classic stylesa full recovery of the Italian Mens Fashion industry continues to be a long way off in 2010, firms have a few aces up their sleeves. According to statistics from Sistema moda Italia, the majority of the businesses operating from the menswear sector believe the situation reached will stay stable, while 30% declare themselves to be optimistic. Prices for spring summer months 2011 (October data), predict a change in pace for the national market (upwards by +2% approx.) And a dynamic increase of +10percent for this overseas. 2010 should finish with a fairly stable turnover in contrast to 2009, corresponding to just more than 8 billion euros.
Fashion trends for second season indicate the return of knitwear while colours on Milan’s catwalks and suggested by the 1,010 brands current in the 79th edition of Pitti Uomo, possess natural tones: from camel to gray mélange, black for the long overcoats and formal wear from Emporio Armani, as well as blue together with khaki.
Mens Fashion: hi-tech cloths and classic stylesAround the city and at fashion shows you can hear French spoken again and English. The Chamber of Fashion predicts the coming of 10 thousand operators from throughout the world and a thousand representatives from both the national and global press (Pitti Uomo predicts an increase of +9percent in foreign buyers, about 7,700 of the 23 million buyers in total). Encouraged by the New York Times who place Milan fifth out of 41 cities to go to in 2011, Milan also suggests the 150 brands present at White Homme, at the Tortona area over the subsequent days. Aspesi’s stand was crowded with operators curious to see the iconic Shearling Jackets and Paul & Shark Coats. Suits in black and white, instead, for the Frenchman Franck Boclet, in his Italian debut.
Top versions such as Marpessa and Marisa Berenson, exceptional models for Alberta Ferretti, first about the catwalk in Pitti Uomo, knitwear as well as the completely innovative talent of Garet Pugh, guest feminine for Pitti W, stole the limelight along with the web in Florence over the last few days.
Actually it began with a pilot project that will become operative for the June edition of e-Pitti, the digital fair. “The major objective is to expand, prolong and create the experience of this virtual fair even more effective”, said Francesco Bottigliero, managing director of FieraDigitale,”multiplying networking opportunities for each player, reaching new customers and markets faster and easing research and choice for buyers”.